Creating a Brand Story Video

As the owner of Unified Cinematic Videography, I frequently work with
businesses to create Brand Story Videos. This is overall summary video
that many businesses use to greet customers visiting their webpage. It
is a powerful video marketing tool that helps a business connect with
customers, establish a brand, and ultimately boost sales. Take a look at
a recent example:

Creating a branding video that resonates with your target audience is
crucial to building brand recognition. But what exactly makes a Brand
Story Video successful? Here are the key elements to look for when
designing your brand video:

1. Narrative: A compelling story is the backbone of any great video.
Your branding video should tell a story that engages your audience,
evokes emotion, and highlights the values and unique selling points of
your brand. This can be particular, like a success story that you want
to highlight, or general, like why you got into business or what makes
your company unique. The video production company you choose to work
with will help you determine how best to approach this.

2. Visuals: Your branding video should be visually stunning, with
high-quality footage that captures your brand’s personality and
aesthetic. Choose a video production company that has a portfolio you
like, and more importantly, has ideas that are relevant to your brand
and goals.

3. Call-to-action: Your branding video should have a clear
call-to-action that encourages viewers to take the next step in their
customer journey. Whether it’s visiting your website, following you on
social media, or making a purchase, make sure your call-to-action is
clear, concise, and easy to follow through on. Remember: a video is an
investment that you want to see a return on.

4. Integration: Video is a dynamic and versatile medium that can be used
across a variety of marketing channels, from social media and email
marketing to website landing pages and paid advertising. Don’t think of
it as a separate component. By integrating video into your existing
marketing strategy, you can create a consistent brand message across all
channels and increase the effectiveness of your overall marketing
efforts. Additionally, video can be used to target different stages of
the customer journey, from awareness to consideration to conversion,
allowing you to deliver more personalized and relevant content to your
audience.

In summary, creating a great branding video takes time and effort, but
the payoff can be significant. By incorporating these key elements into
your video, you can create a powerful piece of content that resonates
with your target audience and helps build your brand’s recognition and
authority. To learn more about video production for your business or
non-profit organization, visit Unified Cinematic Videography today.