Video marketing has become one of the most powerful forms of marketing on the planet, which shouldn’t come as a surprise. YouTube alone gets millions of views every single day. Other social media platforms have started to cash in on this trend too. The fact is that having a video marketing strategy in the digital PR world has never been more important than it is today.
Why are Videos so Popular?
Video marketing goes well beyond just creating fancy jingles to sell products. It is a simple concept on the surface, but creating the perfect video marketing strategy can be quite complex. The bottom line is that all videos must engage the audience.
The Importance of a Video Marketing Strategy in the Digital PR World
Now let’s look at some examples and see what makes a video marketing strategy so important!
Customers Trust Videos More Than Text
Videos are more complex, making them more difficult to produce. In the case of the Arctic Apples video from Unified Cinematic above, we see a business clearly investing the time and money to make a compelling video that will help legitimize their brand.
Videos Boost Conversions
Landing pages that contain a video have an 80% higher conversion rate. They keep people on a website longer and make a great first impression.
Videos Boost Search Engine Optimization
Search engines understand that users love videos, so they are going to continue rewarding websites that contain them. In short, having videos gives your website more authority in the eyes of search engines so they will reward you with a boost in ranking.
People Watch Even more Videos on Mobile Platforms
People are always on their phones, so it’s no surprise that videos are becoming more popular on mobile platforms. However, these same users are not as likely to read a lot of text, so to effectively tap into this vast audience, videos are the way to go!
How to Create the Perfect Video Marketing Strategy
There’s no doubt about it – video marketing is valuable for all business. So now you’re probably trying to figure out exactly how to go about creating the perfect strategy. Let’s lay it out in five easy steps.
#1: Define the Goal of your Video Marketing Strategy
Don’t make the goal of your video marketing strategy to “sell more products.” We all know that’s the true end game, but it cannot be the sole purpose of your videos. The goal should be to entertain and educate your audience. If you accomplish this, then they will buy from your business.
Answer these questions:
- Who is your target market?
- What makes them like and share videos?
- What kind of content can you create that they need?
#2: Determine the Topic of Videos
People are openly searching for videos to help them, so you need to make them easy to find. SEO for videos starts in the development phase: planning keywords is just as important for videos as it is for blog posts. Place them in your title, description, and tags.
#3: Decide Who will Develop your Video Content
- Creating Videos In-House: Developing your videos is tricky and requires a high skill cap. Videos must be of decent quality and entertaining. Keep in mind that a low-quality video will drive away customers.
- Delegate: Leaving it to professionals might be the more expensive option, but it’s also the only way you can guarantee the highest quality results.
#4: Perfecting the Call-to-Action
If a new video is struggling with conversions, then it probably lacks a clear call-to-action. A call-to-action is the part at the end of the video when you tell the audience exactly what you want them to do. You must tell them in clear terms and make it easy for them to follow suit.
#5: Choose Distribution Outlets
You must find the right audience for your videos. This means getting your
video onto as many platforms as possible. Some required outlets include:
- Your business website
- Social media like Facebook, Instagram, or Twitter
Quality is everything!
Most businesses are better off delegating this important task since producing a low-quality video can have disastrous results. With more than ten years of experience in creating high-quality videos, Video Caddy is a great choice! Not only are videos guaranteed to be high quality, but their turnaround times are groundbreaking!
When choosing to work with Unified Cinematic, you gain access to a plethora of benefits not offered by other video producers.
Whatever you choose, make sure that your videos are clear, concise, and that they end with a clear call-to-action.